2022 - 23

Health Tech

Bajaj Finserv Health

The objective of this project was to revamp our existing EMR platform to enhance the efficiency of doctors’ workflows. Key goals included fast prescription generation, maintaining comprehensive patient histories, and introducing intuitive new features to improve overall user experience.

Web App

For Doctors

Product Design

research, strategic ux, rapid prototyping, iterative testing, and everything in between

2.5 Months

2.5
Months

very strict for such a project but business needed it fast, so we delivered

Collaboration

Collaboration

1 product Designer (me) + 2 product mangers + engineering squad

Tools

I used

Increased user retention and adoption

check some real stats :

7,16,280

Prescriptions Generated

as compared to 2,21,728 in 2022

223% from the old version

Even, we're surprised

15,798

Active Doctors

as compared to 7,160 in 2022

75% from the old version

Verified & Active Users

Switched from paper to digital

Constant Feedback

"I found digital EMRs overwhelming until I tried this one; it made everything so much easier to understand."

Dr. Santosh Mane

MBBS, Pune

“The New EMR is very easy to use and fast compared to other complex softwares available in Indian market”

Dr. Arunesh Upadhyay

MBBS, Pune

Verified & Active Users

Switched from paper to digital

Constant Feedback

2X

2X

Growth

User Growth

of users in 3.5 months

in 3.5 months

1.5X

1.5X

Daily Txn Users

Daily Users

in the first 2 -3 months

in first 3 months

95%

95%

Adoption

in the first 2 months

in first 2 months

Key challenges of this project

as my first big project, these challenges were pretty challenging

Developing a Flexible Architecture

The system struggled to adapt to changing needs. We needed to build a flexible and scalable information architecture that could evolve with user requirements and align with business goals, ensuring long-term relevance and usability.

Future proofing the EMR for different specialities

Future proofing the EMR for different specialities

Simplifying Cluttered Interfaces

Our existing EMR system’s interface was cluttered and overwhelming, making it difficult for doctors to manage tasks efficiently.

Improving Prescription Management

The system currently lacks key prescription management features like refills and templates, causing inefficiencies for doctors.

Reason of doctor drop offs

Reason of doctor drop offs

Most requested from the doctors

Most requested from the doctors

The Approach

other than auditing the existing platform we followed the following approach :

01

Discovering the actual user problems

To design effective solutions, we focused on understanding the challenges doctors face and addressing their pain points. Once the requirements were defined, we conducted design collaboration sessions to explore various approaches and identify the most effective solutions.

Dr. Amit Sakaria and 27 other power users of our platform

Dr. Amit Sakaria and 27 other power users of our platform

Doctors from Pune (where we have the most reachability)

Doctors from Pune (where we have the most reachability)

“Customisation is something that is making the software dated and as every doctor has a different way of writing prescriptions it will make our work faster if we can make changes to the emr accordingly ”

“Customisation is something that is making the software dated and as every doctor has a different way of writing prescriptions it will make our work faster if we can make changes to the emr accordingly ”

“There are often times when I just want to repeat a whole prescription from another patient and just make few changes to it, I’ll pay for any software that lets me do this”

“There are often times when I just want to repeat a whole prescription from another patient and just make few changes to it, I’ll pay for any software that lets me do this”

Features that we were sure to introduce after the feedback and brainstorming sessions

In addition to addressing the core needs of doctors, we also brainstormed and conducted thorough research to discover additional features that could elevate the product and enhance the overall user experience.

Personalisation & Customisation

Quick Fill

Templates

02

Competitive analysis/benchmarking of products available in the market

Next, we conducted a competitive analysis to understand where our product stood in comparison to others. This helped us identify features we were missing and gain insights into how other complex systems handle input. By doing so, we discovered ways to streamline the input process and make it faster and more efficient for doctors.

Parameter

EkaCare

HealthPlix

Practo Ray

Prescription Generation

Prescription Generation

Specialty-based Rx pads,

Specialty-based Rx pads,

Fast Rx, regional languages

Fast Rx, regional languages

E-prescription forms

E-prescription forms

Medication Database

Medication Database

Basic meds list, dosage alerts

Meds list, dosage alerts

Built-in DB, interaction alerts

Built-in DB, interaction alerts

Medicine search, dosage options

Search, dosage options

Record Storage

Record Storage

Cloud, encrypted patient data

Cloud, encrypted patient data

Cloud, multi-location access

Cloud, multi-location access

Cloud archive, searchable charts

Archive, searchable charts

Record Retrieval

Record Retrieval

Simple filters, easy access

Simple filters, easy access

Fast search, multi-specialty

Fast search, multi-specialty

Patient history search

Patient history search

Templates

Templates

Specialty-focused templates

Specialty-focused templates

Multi-language, customizable

Multi-language, customizable

Custom Rx & consultation forms

Custom Rx & forms

Analytics

Analytics

Simple visit insights

Simple visit insights

Analytics, KPI dashboards

Analytics, KPI dashboards

Basic clinic reports

Basic clinic reports

App Integrations

App Integrations

WhatsApp reminders, SMS

WhatsApp reminders, SMS

Lab, pharmacy, TPA, SMS

Lab, pharmacy, TPA, SMS

Payments, SMS, campaigns

Payments, SMS, campaigns

Support

Support

Email + chat

Email + chat

24×7 phone + chat

24×7 phone + chat

Business hours support

Business hours support

03

Fine-Tuning Until We Achieve Perfection

Once the core features were developed, we focused on refining the product through continuous iteration. We tested each component and gathered feedback from doctors, making adjustments until every detail was aligned with their needs. This process of fine-tuning ensured that the final product was both functional and optimized for real-world use.

Paper sketches

Paper sketches

Mid fidelity v1

Timeline of Paper sketches to high fidelity wireframes

This and multiple other rough sketches were drawn and thrown to kickstart the ideation process

Next, we expanded the interactive area to fill the entire screen, enhancing visibility and ensuring scalability for the future.

Mid fidelity v2

After 2 mid fidelity wireframes we showed these to few doctors and asked what’s better suited for them , and all the doctors chose the second version

After 2 mid fidelity wireframes we showed these to few doctors and asked what’s better suited for them , and all the doctors chose the second version

High fidelity v1

High fidelity v2

Following High Fidelity v1, we finalized the basic layout and focused on refining the UI, ultimately arriving at this final version. Naturally, this led to the ongoing creation of components, along with the addition of UI animations and interactions.

Initially, we considered placing patient details in a separate column for quick access, but this approach wasted valuable space and detracted from the focus on the primary task.

Iteration Break

Iteration Break

Iteration Break

Iteration Break

Some behind the scenes

was so much into the project that these are the only bts I have :

Before and After

slide and see how we go from crt to flat :0

Components in action

worked on each component precisely to ensure a smooth experience that keeps users engaged

EMR Settings (personalization and customization part)

EMR Settings
(personalization and customization part)

watch the small video as your fingers might need a break after the scrolling :)

Other Key screens

past visits, template preview, field level templates...

Impact and takeaways

insights post project completion and feedback session

Practice level customization

Doctors can fine-tune the EMR down to specific fields, tailoring it to their unique workflows.

Stronger marketibility

A clean visual overhaul made the product more appealing and easier to showcase.

Time saved with templates

Repetitive details can now be filled in just a click, cutting down prescription time significantly.

Paper to digital shift

Storage and re-access of history encouraged doctors to transition from paper to digital.

Thanks for scrolling till here

Thanks for scrolling till here

Thanks for scrolling till here

lets have a chat to know more about this project